We have brought OpenAI’s text-to-image AI to the Dalí Museum in The Dream Tapestry installation. The installation is a part of a special exhibit at the museum called The Shape of Dreams and is a first-of-its-kind collaborative art experience. Not only are users able to visualize their own dreams using AI, but their dreams are combined with others and then displayed in the museum’s gallery on the Dream Tapestry, an immersive, wall-sized display.
Released • November 2022
In its first-ever national brand campaign, Doritos and Cheetos Flamin’ Hot needed to connect with its growing Gen-Z audience and unleash Flamin’ Hot’s rebellious brand spirit to a new generation. The only problem? Gen-Z doesn’t care about traditional advertising and purposefully ignores it.
Enter Megan Thee Stallion, rap megastar and global Gen-Z icon. The only thing this Grammy-winning artist may love as much as her "Hottie" fanbase? Flamin’ Hot snacks. To appeal to our Gen-Z audience, the Flamin’ Hot brand teamed up with Megan to create her new full-length, commercially released song: “Flamin’ Hottie.” But a song this hot needed an even hotter debut.
In a first-of-its-kind partnership with Snapchat, we used machine learning and AR to transform Flamin’ Hot snacks into a streaming platform to watch the exclusive music video. This was achieved by training a machine learning model to recognize Doritos and Cheetos Flamin’ Hot snacks in real time, on mobile and through Snapchat.
We entered thousands of Doritos and Cheetos snacks into the dataset used to train the machine learning model. All fans had to do was open the app and scan their snacks to access the exclusive content.
Released • February 2022
Since 1975, many renowned artists have used BMWs as canvases to leave their creative creative mark on the brand. In 2020, we decided to take the next step in combining art and engineering.
So, we tasked AI to design the artwork for our most sophisticated vehicle yet: the 8 Gran Coupe. Inviting a new intelligence to leave its mark on BMW and design The Ultimate Masterpiece.
Released • May 2021
Fear can make you see crazy things. Like a gun. That’s a sad truth for black Americans, who are three times more likely than white people to be killed by police. To raise awareness of this issue and to offer a solution, we partnered with Courageous Conversation Global Foundation, to launch the “Not a Gun” campaign.
Inspired by real cases, the 360-campaign includes an outdoor and print portion that re-imagines products such as candy bars and cell phones in the hands of people of color, re-labeling them to say “Not a Gun.”
In addition, we produced a film that follows a a black man ordering a candy bar, just like his white counterparts. But instead of being handed candy, he’s handed a gun. The film highlights the disturbing issue of unconscious bias against people of color in situations where firearms are presumed to be present.
The work all leads to notagun.org, where people can sign a petition calling for more de-escalation training in police departments, as well calling for them to take unconscious-bias training administered by CCGF.
Imagine legendary surrealist artist Salvador Dalí personally welcoming you to his museum, even sharing observations on current events and the motivations behind his masterpieces. The Dalí Museum in St. Petersburg, Florida announced today, on the 30th anniversary of the artist’s death, that it will celebrate Dalí’s art and legacy with “Dalí Lives,” a groundbreaking experience to be unveiled exclusively at The Dalí in April 2019.
Visitors to the Museum will soon have the opportunity to learn more about Dalí’s life and work from the person who knew him best: the artist himself. Using an artificial intelligence (AI)-based face-swap technique, known as “deepfake” in the technical community, the new “Dalí Lives” experience employs machine learning to put a likeness of Dalí’s face on a target actor, resulting in an uncanny resurrection of the moustacheod master. When the experience opens, visitors will for the first time be able to interact with an engaging life-like Salvador Dalí on a series of screens throughout the Museum.
The “Dalí Lives” project further demonstrates the Museum’s commitment to staying on the forefront of technology, embracing new methods to engage guests in unconventional ways to delight and educate them about Salvador Dalí and his works. Sometimes controversial like Dalí himself, this emerging technology is being used for the first time in inspiring service to art.
Agency • Goodby Silverstein & Partners
Released • January 2019
Awards
Silver — Digital Craft: AI Storytelling — Cannes Lions 2019
Silver — Design: Digital Installations & Events — Cannes Lions 2019
2 Shortlists — Cannes Lions 2019
Timed with Women’s History Month, Daughters of the Evolution and GS&P introduced Lessons in Herstory, an app that uses augmented reality to celebrate stories of women typically omitted from history textbooks.
When users open the app and scan an image of a male historical figure in A History of US, Book 5: Liberty for All? 1820–1860, the app unlocks a story of an important female historical figure from that same period. For example, when a user scans President Zachary Taylor, they will see an illustration and story of Cathay Williams, the first African American woman to enlist in the army (using a disguise and a pseudonym) during the Civil War, when women were prohibited from entering the military.
The app currently features stories of 75 women from the 19th century and is available on the App Store.
Agency • Goodby Silverstein & Partners
Released • March 2019
Awards
2 Golds — Mobile – Cannes Lions 2019
Shortlist — Glass – Cannes Lions 2019
2 Shortlists — Digital Craft – Cannes Lions 2019
Shortlist — Sustainable Development Goals Craft – Cannes Lions 2019
1 Gold — Clio 2019
2 Silvers — Clio 2019
2 Bronzes — Clio 2019
The dumbest use of AI the world has ever seen.
From smart assistants to self driving cars, Artificial Intelligence is everywhere in 2018. How could we make Cheetos, a snack brand with zero background in technology, a part of the conversation?
Introducing AI
We trained an AI model on Cheetos and created a mobile app that turns everything it sees into Cheetos.
Client • Cheetos
Agency • Goodby Silverstein & Partners
Released • March 2018
Awards
Silver — Use of Technology — ADC Awards 2019
Bronze Cube — Interactive — ADC Awards 2019
Bronze — Digital Craft : Advanced Learning Technologies — Cannes Lions 2018
Shortlist — Medium Innovation — Clio Awards 2018
With the World Cup taking place in Russia this year, Xfinity has decided to help fans sneakily watch the games during work hours. The Secret Screen is a specially engineered tablet hidden inside a notebook. To the naked eye, it appears to be nothing more than a paper-white digital screen, but when users put on their special polarized glasses, the live-stream of World Cup games from the Xfinity Stream app becomes visible.
Secret Screens have been distributed to soccer fans across the country just in time for the World Cup, ensuring that they never miss a game.
Client • Xfinity
Agency • Goodby Silverstein & Partners
The idea of virtual reality or VR isn't new. It's been circulating in the tech space for a number of years now, but recently, the technology has broken through some of the long-standing barriers.
With devices like Google's Cardboard opening the door for anyone with a smartphone, right up to demonstrating what a fully-fledged high-end system like the HTC Vive will be capable of. We now have the power in home computers for lifelike virtual environments to enable us to experience truly immersive virtual reality. With a wide array of VR devices on the market , there is still a void where affordable devices are missing crucial features that the less accessible expensive devices do.
FLFL is our attempt at solving this by adding 3D printed controls to a hacked Google Cardboard. FLFL can be assembled by anyone at little cost and can also be 3D printed as a single form factor.
Agency • Goodby Silverstein & Partners
In the 2012 election, only 45 percent of young Americans turned out to vote. And since Rock the Vote’s mission is to increase youth-voter turnout, they needed to make voting more attractive to their target audience.
But incentivizing anyone to vote is illegal. So we needed an innovative way to reach youth and get them to the polls on Election Day.
So we created Election FM, a mobile music site that launched brand-new, never-before-heard music on Election Day. But it worked only if you were near a polling station.
We partnered with three popular bands—Watsky, the Head and the Heart and Local Natives—to release new Election Day songs exclusively on Election FM. The music could be heard only within 300 feet of official US polling stations. Once users were within 300 feet of their polling places, the music was automatically unlocked to stream on their phones. All they had to do was stay within the listening radius to hear all the songs. If they left the area, the music stopped.
The site became active when the polls opened on Election Day, November 8, 2016, and shut down once the polls closed, creating a one-day-only music event streaming at approximately 100,000 polling locations.
Featured in Los Angeles Times, Pitchfork, Billboard, Fuse TV, Contagious, Trendhunter, Yahoo! Music, Consequence of Sound, The Drum, Campaign Live, SF & Denver Egotist, brandchannel:, MediaPost, Creativity-Online, Adweek, and more.